JBL Headphones Ad – Assignment

fathead on mirror final

This Out of Home Advertisement was an assignment for my USF “Advertising Creativity” class. The objective of the assignment was to position JBL Earphones as the earphones for physical activity. I worked on this assignment in a group with two other students, to come up with a campaign with three other out of home advertisements.

For this out of home ad we decided to target people working out in the gym and looking at the mirror. To do this we wanted to put a “fat head” like sticker on the gym mirror so it would look like someone working out next to them but it would really be an advertisement for the JBL earphones.

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